What do the voters think?

In a fast changing political climate, it's never been more important to engage with and gather voter opinions. Marketing Systems Group offers the industry’s highest quality voter sample to pollsters. By combining broad coverage, analytic depth, and flexible modes of access, we bring voter sentiments into focus.

Wide Coverage. Put nearly 200 million voters within reach. Records are updated regularly from state election boards, county clerks, and voter registrars.
Precision targeting. Achieve the right mix of voters with an array of 500 attributes at your disposal:

  • Party affiliation
  • Voting history
  • Age/gender
  • Race/ethnicity
  • Income
  • Education
  • And hundreds more demographics and lifestyle variables.

Screening services included for free. We append landline and cellular phone numbers and weed out non-residential and non-working numbers at no extra cost.
Multi-mode methodologies. No longer are polls built on phones alone. Reach voters by email, text, phone, and web. More than half a million permission-based email addresses are accessible.

The MSG Difference: Real-world, proven expertise. Experienced project managers help pollsters to custom-tailor their voter sample. Our Advanced Analytics and Methods Team is on call to answer all sample design and weighting questions.