What do the voters think?
In a fast-changing political climate, understanding voter opinions is more important than ever. Marketing Systems Group provides high-quality registered voter sample designed to help pollsters identify, target, and engage the voters they need for their research. By combining broad nationwide coverage, extensive targeting capabilities, and flexible modes of access, MSG helps bring voter sentiment into focus.
Wide Coverage
Put more than 200 million registered voters within reach. MSG voter data is compiled from more than 10,000 election jurisdictions, including county clerks and voter registrar offices, with coverage across all 50 states and Washington, D.C. This broad coverage provides pollsters with the foundation needed to build voter samples based on the specific requirements of their research.
Precision Targeting.
Go beyond basic voter information to identify the audiences that matter to your study. Nearly 1,000 individual lifestyle and demographic variables are available for targeting and appending, giving researchers greater flexibility when defining their voter sample. Available information includes:
- New Registrants
- Party Affiliation & Party Switches
- Voting History
- Early/Absentee Voters
- Age/Gender
- Race/Ethnicity
- Income
- Education
- And hundreds more...
Whether a study requires broad voter coverage or more precisely defined groups, these targeting capabilities allow sample to be tailored to individual research requirements.
Screening Services Included
MSG also helps make voter sample more research-ready. Landline and cellular phone numbers can be appended, and non-residential and non-working numbers are removed at no additional cost.
Support for Multi-Mode Methodologies
Polling is no longer built around phones alone. MSG voter sample supports outreach by email, text, phone, and web, giving researchers greater flexibility in how they connect with voters. Cell phone numbers and email addresses are available for a large portion of the frame, including access to nearly 200 million permission-based email addresses.
The MSG Difference: Real-World, Proven Expertise
The right voter sample involves more than access to data. It also requires the experience to build a sample that meets the specific needs of the research. MSG’s experienced project managers work with pollsters to custom-tailor voter sample based on individual project requirements. For studies requiring additional methodological support, our Advanced Analytics and Methods Team is available to assist with sample design and weighting questions. From nationwide voter coverage to precise targeting and multi-mode access, MSG combines voter data, flexible sampling capabilities, and experienced support to help researchers build the voter sample their studies require.