What do the voters think?

In a fast changing political climate, it's never been more important to engage with and gather voter opinions. Marketing Systems Group offers the industry’s highest quality voter sample to pollsters. By combining broad coverage, analytic depth, and flexible modes of access, we bring voter sentiments into focus.

Wide Coverage. Put over 230 million voters within reach. Voter data is compiled from over 4,000 state election boards, county clerks, and voter registrar offices. Data covers all 50 states and Washington D.C.

Precision Targeting. Achieve the right mix of voters with nearly 1,000 individual lifestyle demographics available for targeting and appending:

  • New Registrants
  • Party Affiliation & Party Switches
  • Voting History
  • Early/Absentee Voters
  • Age/Gender
  • Race/Ethnicity
  • Income
  • Education
  • And hundreds more...

Screening services included for free. We append landline and cellular phone numbers and weed out non-residential and non-working numbers at no extra cost.

Multi-mode methodologies. No longer are polls built on phones alone. Reach voters by email, text, phone, and web. Cell phone and email addresses are now available for a large portion of the frame with more than half a million permission-based email addresses accessible.

The MSG Difference: Real-world, proven expertise. Experienced project managers help pollsters to custom-tailor their voter sample. Our Advanced Analytics and Methods Team is on call to answer all sample design and weighting questions.