At Marketing Systems Group we are serious about protecting the integrity of customer data and ensuring its reliability.

Marketing Systems Group (MSG) activities include developing and implementing innovative products, services, and information solutions that we would use ourselves, ensuring they meet the highest standards of security and effectiveness. Recognizing the paramount importance of information security in our operations, we have established an Information Security Management System (ISMS) based on ISO 27001 standards and international best practices, approved by management. Our commitment is to develop, implement and maintain an ISMS that adheres to the requirements of the ISO 27001 standard. This policy applies to all solutions and products provided by MSG, including but not limited to:

  • GENESYS
  • Sampling solutions
  • Call center solutions
  • Online research
  • Geographic demographic solutions
  • All our products

At MSG, we operate on the principles of continuous improvement and strive to improve our quality and information security performance. We achieve this by establishing, implementing and reviewing management-driven objectives. These objectives are regularly assessed to ensure that they are aligned with the requirements and expectations of our customers, employees and stakeholders, taking into account the nature, scope and impacts of our activities, products, services and risks.

  • Identifying and meeting or exceeding information quality and security requirements prescribed by our customers, employees and stakeholders.
  • Encouraging the participation of employees in initiatives aimed at improving their working environment.
  • Making informed decisions about information security based on thorough risk assessments.
  • Minimizing business impact through efficient management of security and operational incidents, ensuring business continuity and maintaining service availability.
  • Ensuring our ability to meet contractual obligations through business continuity measures.
  • Compliance with all applicable information security laws and compliance with regulatory, customer and third party requirements.
  • Maintaining awareness among our employees and stakeholders to meet contractual, legislative and information quality and security responsibilities.
  • Communicating this policy and the results of our activities acknowledged by all employees, stakeholders and interested parties.

This policy is publicly available and communicated to all MSG employees. It is supported by our information security management system, which provides detailed roles and responsibilities. The policy is subject to annual review by our management to ensure its relevance and effectiveness. MSG is committed to upholding the highest standards of information security in all of our services.

Certified, authorized, and compliant

ISO 27001 Certifications. Marketing Systems Group achieved ISO 27001:2022 certifications. A copy of the certificates can be provided by your account executive.

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More Information

Marketing Systems Group customers may request various security-related documents and questionnaires by contacting their account executive.



Effective Date: 3/23/2025
Expiry Date: 3/22/2028