Survey DesignMinimize total survey error with adept scientific survey design
Panel SamplingSecure samples from probability and non probability panels
Weighting & CalibrationConstruct representative results with our expert data scientists
Survey DataSeasoned analytical insights and post-field data enhancements
Survey Sampling is Evolving
Time for a reality check: the old-school survey research paradigm was developed based on a number of assumptions that are becoming exceedingly difficult to fulfill. How do we adapt to the changed landscape without compromising the principles of representative sampling, diligent survey administration, effective data analysis, and coherent interpretation of results to produce actionable intelligence?
The new realities of the 21st Century poses a set of growing challenges that require thinking outside of the traditional survey sampling toolbox. While the fundamental principle stays the same – minimizing the so-called Total Survey Error – researchers are now in need of pragmatic alternatives that do not compromise quality and rigor.
As the leading provider of traditional sampling solutions that have served the industry for decades, Marketing Systems Group is now your one-stop shop for modern sampling alternatives that employ the latest online techniques.