We take privacy, and our obligations and your rights under privacy laws such as the General Data Protection Regulation ("GDPR") and the California Consumer Privacy Act ("CCPA"), very seriously at Marketing Systems Group. We provide technology and data solutions that have personal information from different sources and sell them for market research and analytics purposes including, among other things.

California Privacy Rights

If you are a California resident, the California Consumer Privacy Act ("the CCPA") provides you with certain rights relating to the data that Marketing Systems Group has collected about you. Those rights include:

  • The right to know the categories and specific pieces of personal information we collect, use, disclose, and sell about you, the categories of sources from which we collected your personal information, our purposes for collecting or selling your personal information, the categories of your personal information that we have either sold or disclosed for a business purpose, and the categories of third parties with which we have shared personal information.
  • The right to opt out of our sale of your personal information. Please note that if you opt out of certain types of sales, we and businesses that rely on that data may be unable to provide you with the services that rely on such sales.
  • The right to request that we delete the personal information we have collected directly from you. We use a two-step process for online requests to delete. You will be asked to clearly submit your request to delete and to separately confirm your choice.
  • The right not to receive discriminatory treatment for the exercise of the privacy rights conferred by the CCPA.


This policy does not apply to an Marketing Systems Group customer's own collection and use of your information (known as "first party" information) to conduct marketing and research activities, including when they do so using MSG products or services. For example, an MSG customer may use the ARCS System or other Cloud services to collect and manage only the data they themselves (or their agents) have collected or purchased, otherwise known as "first-party" information. This first-party information is collected, shared and used subject to the individual privacy policy of the MSG customer that collected it, and therefore is not covered by this policy; please consult that company if you have any questions about its use of your information.

To learn more about your rights under the CCPA, please see our Privacy Policy.