At Marketing Systems Group, we protect the things we really care about. That's why managing data in a safe way is top priority for us. Data protection, privacy and security are more than just rules or regulations. These areas are ingrained into our culture and are at the core of how we deliver trusted products and services.

As a leader in survey research technology and big data analytics, we're experts in dealing with sensitive information and know just how much today's consumers value the security of their personal data. Our customers trust us with their personal information and their privacy. Protecting that information and respecting their privacy is fundamental to maintaining that trust. Our privacy and security programs govern how we collect, use, and manage employee, client and customer information. Everyone within our organization is responsible for demonstrating compliance when it comes to data protection, privacy and security. Our company philosophy demands this attitude and commitment.

What are we doing about it?

We are a dedicated organization that maintains and monitors compliance and ensures all employees understand the importance of protecting the confidential data MSG manages. Educating on data protection is constantly underway throughout our offices and this is something that is supported at the highest management levels.

Our products including Genesys, ARCS, PRO-T-S and U-Dial are designed with security in mind. The same holds true for other applications that have been developed for internal use or client use. We ensure a secure environment to protect the confidentiality, integrity and availability of information. We do this by implementing a broad range of security technologies such as network security, data encryption and access controls. We also maintain a strong information security management program to ensure compliance and security awareness.

Cyber security attacks pose a significant risk to our business, infrastructure and data assets. Remaining vigilant in preparing against these threats, defending against them and planning for the future, are essential elements of our strategy. Our Data Protection group reports directly to the CEO and CTO.

What is the General Data Protection Regulation (GDPR) and will it impact MSG?

The GDPR is a European privacy law that will come into effect on May 25th, 2018. It will impose new rules on all organizations that offer goods and services to consumers in the EU that collect and process data related to EU citizens. This means there will be stricter rules on how personal data is managed. People will have more control over how this data is used and higher penalties will be enforced on those who do not comply.

For a company like MSG, the GDPR provides an opportunity to build on the principles we already live by. We will continue to work in a lawful, fair and transparent manner. Personal data will be accurate, completely confidential, only collected for legitimate purposes and only stored for the required amount of time.

Any questions?

We'd be happy to answer any of your questions or inquiries on our data protection policies. Simply contact and a member of the team will be in touch.