As the founder and president of Marketing Systems Group (MSG), Dale Kulp’s visionary perspective and innovative thinking have had a profound impact on the survey research world, as he strove to raise the bar for quality and rigor.
Dale founded MSG in 1987 with the purpose of developing the research industry’s first in-house, PC-based RDD sample design and generation system. Subsequently, the team of researchers he assembled entirely changed the face of commercial sampling with a series of firsts:
- The first computerized dialing system designed specifically for survey research data collection.
- Many proprietary sampling systems and three telephone omnibus surveys, all of which are still in operation.
- Implementing the list-assisted RDD sampling methodology at a commercial level, which revolutionized the process for reaching probability-based samples of households.
At MSG, Dale was involved in the design and administration of numerous survey and market research projects. He passionately pursued innovative methods for improving the construction of high-quality sampling frames for population-based studies. Among his many accomplishments, Dale was responsible for initiating the development of the Address Based Sampling frame (ABS), which is now one of the more commonly used sampling frames in the market research industry.
Dale attended Drexel University for both undergraduate and graduate degrees and his career path included time at Chilton Research Services, Data Group, Bruskin Associates, and International Communications Research. He was active in many industry and professional organizations and collaborated on a wide range of survey research topics. Through his many Technical Notes and publications over nearly four decades, he remained vigilant about addressing the operational issues challenging the market research industry.