Cellular RDD Sample consists of randomly generated U.S. cellular telephone numbers within all thousand-series blocks (first seven digits of a phone number) dedicated to cellular service. Cellular RDD sample can be defined by a variety of geographies ranging from national to sub-county level including state, CBSA, DMA, county, rate center, and area code. A demographic profile can also be created for rate center geography to allow for further stratification.
Cellular RDD sample includes telephone number plus additional variables such as FIPS and time zone. Non-productive numbers can be identified via CELL-WINS, a non-intrusive real-time screening process that identifies active vs. inactive numbers.
Landline RDD Sample consists of randomly generated U.S. residential area code /exchanges restricted to 100-series banks known to contain landline households. Landline RDD sample can be defined by a variety of geographies, including national, state, CBSA, DMA, county, ZIP code, and block group. A sample frame can also be defined for a custom geography. Each exchange has a demographic profile to enable targeting of specific demographic segments.
Landline RDD sample includes telephone number plus county based geographic variables, including FIPS, CBSA, and DMA codes. With MSG's CSS and Elevate screening services, landline RDD samples can be screened to remove business and non-working numbers. Both screening services also identify landline telephone numbers ported to cellular.
RDD sample can be purchased by contacting one of our account representatives or through our online real-time application Virtual GENESYS.