In this webinar, David Malarek discusses how cellular sampling has evolved over the past 10+ years and focuses on MSG’s newest innovation. Leveraging newer technologies and data sources, the Advanced Cellular Frame is the next generation of cellular sampling. It combines the coverage benefits of the traditional RDD frame with the efficiency gains of commercial list sources.
The Advanced Cellular Frame offers researchers more options and flexibility for defining cellular sample frames. Whether employing a disproportionate sampling design, a pure epsem approach, or just needing a targeted list, the Advanced Cellular Frame is the perfect solution. The Advanced Cellular Frame also contains a large breadth of geographic and demographic data to support just about any type of research project.