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Sampling Methods

Marketing Systems Group offers a number of different sampling solutions through its flagship product GENESYS. The list includes Telephone Samples, such as RDD Landline, RDD Cellular, Listed Household, Targeted Cellular, Business samples as well as Address-Based samples. MSG also offers online (e-mail) samples as well as targeted lists for specialized and hard-to-reach segments of the population. Whether the sample frame is small or large, easy or difficult to reach, MSG can provide researchers with the best possible sampling solution available anywhere.

Targeted Cellular Sample

Sample from a consumer database of cellular numbers, including name and address. With address available, you can target geographies all the way down to the Census Block level. Need to pinpoint demographics like age, gender, household income, presence of child and ethnicity? We can do that too.

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Registered Voter Samples

Identify and reach people who have voted in past national or local elections. You can target precise geographic areas for over 190 million registered US Voters.

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Listed Household (LHH) Samples

Sample geocoding selections are available down to the ZIP+4 or census block level and include tightly defined areas such as a radius around a point (address), retail trading areas, and other non-standard geographic areas that can be easily targeted.

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Business Samples (B to B)

Compiled list-based business samples for business surveys have become the sample source of choice for many researchers. These lists provide the ability to target specific industry groups while maintaining a reasonable level of coverage.

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Address Based Samples (ABS)

Sample Frame consisting of 135 million residential addresses providing nearly 100% coverage of all households. Frames can be defined by Census or Postal geography, from National down to Census Block.

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Cellular Random-Digit Dial (RDD) Samples

A growing number of households have cut the landline cord and are relying  entirely on cell phones for voice communications. We have developed survey sampling methods and estimation procedures to meet this challenge.

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Landline Random-Digit Dial (RDD) Samples

Landline RDD sample is a telephone sample which is randomly generated within residential area code and exchanges. These exchanges are further restricted to 100-series banks known to contain households.

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Split Frame Samples

A Split-Frame design is a disproportionate stratified sample (DSS) where the target segment of the sample frame is sampled at a higher rate relative to the frame in total. This design is typically used to insure that the minority target within a sample frame is adequately represented.

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Dual Frame Samples

Dual-Frame sampling is the utilization of two separate overlapping sample frames to interview a population of interest.

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Online Samples (e-mail)

We partner with multiple online panel providers to achieve the most diversified online consumer panelist respondents for your research objectives. Through the development of these strong partnerships, we provide the ability to access a larger panel universe in addition to offering competitive pricing.

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Multi Mode Samples

Multiple ways of reaching out for respondent contact will maximize your response rate. Using a mixture of contact modalities for your market research survey sample makes it possible to reach a more representative sample of the target population.

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