Listed Business Samples are telephone samples drawn from several of the most comprehensive commercial business sources licensed by MSG. These databases contain detailed information on most businesses in the United States. Business samples can be targeted by employee size, sales volume, location type, title data, industry, corporate linkage, and geography, ranging from Census Block to National. Sample output files contain company name, contact name, address, telephone number and in some cases, email.
Sampling in B2B research is challenging. Is every business a member of the trade association I am targeting? Can a business sample be developed that is representative of the industries in my study? What about parent and subsidiary companies - do I have access to this linkage? I can reach my customers, but what about my potential customers? MSG can help. We have the ability to select from broad business categories to specialties such as healthcare, education, or finance.