Today’s world is a fast-paced digitally connected environment where people have many touchpoints across multiple devices. Being able to accurately contact consumers on cellular devices is crucial in a research organization’s operational efficiency.
MSG has developed a new Advanced Cellular Frame that pulls on enriched data sources used in today’s fast-paced digital world. Data sources such as those used in identity authentication and validation of digital transactions, feed into ongoing updates of the Advanced Cellular Frame. These data sources are continuously updated and corroborated daily using over 200 authoritative sources. Accurately relating cellular telephone numbers to names and addresses has always been a challenge. With these new data sources, MSG’s Advanced Cellular Frame now has information for over 90 percent of all assigned cellular telephone numbers in the US. Using the cellular RDD frame as the base, name, address, geography, and some demographics are appended to each cellular telephone number, where available and permissible (not restricted). The data used in the construction of the enhanced cellular frame is both CCPA and GDPR compliant.