Define a Sampling Frame by Nielsen DMA Market

1. Create a new project or open an existing project.

2. Create a new cell.

3. On the Define Frame menu, point to Define Geographic, then click DMA.

A Define Non-National Geographic Sampling Frame dialog box opens.

The Nielsen DMA tab is selected. The cell name is displayed in the title bar. Include ,Include All ,Exclude ,Exclude All ,Remove , andRemove All are provided for convenience.

4. Define the cell's geography.

To select a Nielsen DMA market and move it into the Included  box

• 1. Type the first character or two of the item into Quick Search box.

  2. Do one of the following:

• • • Click once on the item, then click Include .

    • Click twice (double-click) on the item.

5. After the cell has been defined, including Exchange Types andWB (Working Bank)Threshold , click Pull to retrieve the corresponding exchanges.

6. A message displays the number of exchanges pulled that serve the defined geographic area.

(Click OK .)

7. Click Close , click View Exch for a View Exchanges dialog box, or click Print to open a Geographic Definition Report for printing.