The Account Executive field can be used to document the name of the account executive for the project or the manager, project director, or anyone associated with the project.
Area of Dominant Influence
An Area of Dominant Influence (ADI) is an area of television coverage. ADIs are defined by counties based on surveys of television viewers conducted by the Arbitron Company. From the surveys, a determination is made as to which city's television stations are being viewed by a statistically significant majority of households in a county. The county is subsequently assigned to that ADI. There are over 200 ADIs in the U.S. Due to topography, television signals may not reach all parts of a county resulting in some counties being split and assigned to two or more ADIs.
ASCII
American Standard Code for Information Interchange
A Block Group is an area consisting of groups of Blocks. The first digit in the Block Number identifies the Block Group. For example, Block Group 3 consists of all Blocks in the range 300 to 399. There are about 230,000 Block Groups in the U.S. Aggregations of Block Groups create Census Tracts and Block Numbering Areas.
Block Numbering Areas
In non-metropolitan counties, the Census Bureau has created Block Numbering Areas (BNA). A BNA is an area equivalent to a Census Tract, and like Census Tracts, they do not cross county boundaries, but may cross city, town, or township boundaries. There are about 12,000 BNAs nationwide. Prior to the 1990 Census, BNAs did not exist in all non-metropolitan counties. With the 1990 Census, there are now Census Tracts or BNAs that cover the entire U.S.
Blocks
The smallest level of geography used by the Census Bureau to report and collect Census Data is a Block. A Block is an area about the size of a city clock. For the 1990 Census there were approximately 8 million Blocks. Due to confidentiality problems associated with reporting data at this level, and the large file size created by Block level statistics, some Census information is not available for Blocks. Blocks are identified with three-digit numbers in a range from 100 to 999.
Business Purge
If licensed, this option is provided to Genesys users who choose to remove business phone numbers from their sample file.
A Carrier Route is the specific delivery route followed by an U.S. Postal Service Mail Carrier. Bulk mailers who send large volumes of mail are required to sort by Carrier Route and append an additional two digits to the ZIP+4 code. The additional two digits indicate the Delivery Point, which is the actual stop on the Mail Carrier's Route.
Cell ID
Cell ID is used to name the cell that will store the sampling information. Minimum number of characters is one and the maximum is 32 characters. Cell ID accepts alphanumeric characters, so make the Cell ID easily identifiable. We suggest using an abbreviated form of the cell geography.
Cell Name
Cell Name allows the user to type detailed information about the cell. This field allows up to 50 alphanumeric characters.
Census Tracts
A Census Tract is an area used by the U.S. Bureau of the Census to collect and tabulate Census data. A tract generally contains between 2500 and 8000 persons. Census Tracts do not cross County boundaries, but can cross city, township, and town boundaries. Census Tract boundaries usually remain permanent for about 10 years and change only at the onset of the decennial Census. Boundary changes that occurred between the1980 and 1990 Censuses include tracts being split into two or more tracts, tracts that were combined or aggregated, and the creation of new tracts. There are approximately 50,000 Census Tracts in the U.S. Census Tract numbering consists of a four-digit number with a two-digit suffix, such as 1016.01 and have a Range from 0001.00 to 9499.99. A suffix of .99 indicates a tract containing the population aboard one or more civilian or military ships, but containing no households. Suffixes between .80 and .98 identify 1990 Census Tracts that were revised or created between the time the 1990 Census was collected (Pre-Census) and when it was tabulated (Post-Census). A tract with a suffix of .80 through .98 have very few if any households or population. Additionally, .80 through .98 suffixes did not exist during the data collection phase of the 1990 Census and may be missing from databases using Pre-Census geographic information. Census Tracts exist only in counties in Metropolitan Areas and in other densely populated counties.
Client
The Client field can be used to document the name of the client sponsoring the project.
Congressional District
A Congressional District is a geographic area represented by an elected member of the U.S. House of Representatives. There are 435 Congressional Districts in the U.S., which are apportioned to each state based on their 1990 Census population. The states create Congressional Districts by aggregating Census Blocks, or Voting Districts. A Congressional District on average contains approximately 570,000 people. The 103rd Congress, which took office in January of 1993, is the first to represent Congressional Districts created using data from the 1990 Census. Congressional Districts can cross city, town, township, and county boundaries, but do not cross state boundaries. Congressional Districts in rural parts of states maybe made up of whole counties, while those in urban and suburban areas tend to split counties, cities, etc.
Core-Based Statistical Areas
Metropolitan Areas generally consist of a population nucleus and the surrounding area that has an economic and social relationship with the nucleus. The Office of Management and Budget defines metropolitan areas and has set the standards for Core-Based Statistical Areas. Analyzing population and commuting data collected during the 2000 Census developed the standards for CBSAs. CBSAs consist of at least one central county containing an Incorporated Place or Census Designated Place with a population of at least 10,000. CBSAs will include adjacent counties if at least 25 percent of the employed residents of that county work in the central county and/or 25 percent of the workers in the adjacent county reside in the central county of the CBSA. All CBSAs are defined at the county level except for those that are located in the six New England states. These CBSAs are known as New England City and Town Areas (NECTA) and are defined by cities and towns. CBSAs are divided into Metropolitan Statistical Areas and Micropolitan Statistical Areas. CBSAs incorporate a new five-digit-coding scheme, unique across both Micropolitan and Metropolitan Statistical Areas.
Date is a default field that captures the date the cell was created. If the cell is opened later, the date displayed is the date the cell was created.
DB Version
DB Version refers to the Genesys Database version. The Genesys database is updated quarterly. The version can be used to track cell creation and current database access.
Description
Cell Description is provided to capture details about the cell. Text automatically wraps. Once the Enter or Return key is pressed, then the cell will be created and opened. Information contained in this box is displayed when the cell is opened later. This field allows up to 100 alphanumeric characters.
Designated Market Area
Designated Market Areas (DMAs) are areas of television coverage similar to ADIs except they are based on surveys conducted by the A.C. Nielsen Company. Like ADIs, DMAs are county based and some counties are split. There are over 200 DMAs in the U.S.
Designated Marketing Area Code
A three-digit number assigned by Nielsen Media Research and used for identification. Each Designated Marketing Area (DMA) has a unique code.
DMA
Designated Market Areas (DMAs) are areas of television coverage similar to ADIs except they are based on surveys conducted by the A.C. Nielsen Company. Like ADIs, DMAs are county based and some counties are split. There are over 200 DMAs in the U.S.
DMA Code
A three-digit number assigned by Nielsen Media Research and used for identification. Each Designated Marketing Area (DMA) has a unique code.
Do Not Store
With this feature selected, the PCI Purge and Business Purge (if licensed) and Unduplicate features are unavailable, and data about the sample generated is not stored in the Virtual Genesys database. This can improve response time when generating a large amount of pieces. Phone numbers generated using the Do Not Store feature can subsequently be stored into database by using the Store to Database feature available from the Utilities menu.
Equal Probability of Selection Method
Expected Incidence
This incidence rate is the estimated percent of household contacts that will qualify for the survey (based on any screening questions in the survey document). The incidence rate is entered as a whole number with up to one decimal place. Accepted ranges are 0.5 to 100.0.
Every county in the U.S. has a unique FIPS (Federal Information Processing Standards) Code, assigned by the Federal Government. The FIPS Code is always five digits long, where the first two digits signify the state and the last three digits signify the county.
History Button generates a history of applied demographic overlays.
In surveys, 'Measure of Size' (MOS) is the count of units in a sampling frame that is used to select, usually first-stage sample units, with probability proportionate to size. In a pure epsem RDD sample, each number has an equal probability of selection. In a modified selection, a weight or MOS can be place on selection probability, thus making the chances greater of selecting a certain type of household.
Method of Generation
The two generation methods to choose from when generating random digit dialing samples in Virtual Genesys are RDD and MOD1. The standard Virtual Genesys RDD methodology produces a strict single stage, EPSEM (Equal Probability of Selection Method) sample of residential telephone numbers. In other words, a Virtual Genesys RDD sample ensures an equal and known probability of selection for every residential telephone number in the sampling frame. In some situations, a sampling methodology other than a strict EPSEM RDD may prove beneficial. Virtual Genesys provides an alternative RDD procedure that results in probability samples of telephone households. This method is more efficient in that it yields slightly higher proportions of households than a strict RDD methodology. While an EPSEM assigns a known and equal probability of selection to each telephone number, modified generation procedures provide a known but unequal probability of selection. The MOD1 sample generation method increases efficiency by over-sampling telephone exchanges with higher densities of households, and decreases the sampling rate in those with lower densities. PCI purging (if licensed) are additional options that may be specified.
Metro Status Code
The Metro Status Code (MET) code is a one-digit code assigned by MSG. It takes the exchange and describes the area in relationship to the MSA.
Metropolitan Areas
Are as defined by the Federal Office of Management and Budget (OMB) as of June 30, 1999. They are Consolidated Metropolitan Statistical Areas (CMSAs) or Metropolitan Statistical Areas (MSAs) or New England County Metropolitan Areas (NECMAs). The New York CMSA is defined to include all of Fairfield and New Haven counties in Connecticut as its New England component.
Metropolitan Statistical Area
A Core-Based Statistical Area associated with at least one urbanized area that has a population of 50,000 (based on the 2000 Census). The Metropolitan Statistical Area (MSA) comprises the central county or counties containing the core, plus adjacent outlying counties that have a high degree of social and economic integration with the central county as measured through commuting. As of June 6, 2003, there are 362 Metropolitan Statistical Areas in 1,090 counties and account for 83% of the US population. Forty-nine of these MSAs are new and there are some changes in the county composition for the old MSAs. The basic concept of a metropolitan area (MA) is one of a population nucleus and the surrounding territory that has an economic and social relationship with the nucleus. The Office of Management and Budget defines metropolitan Areas. In most of the U.S., MAs are defined by county. In order for an area to be designated metropolitan, a Central County must first be established. A Central County is a county that contains a Central City of at least 50,000 people. In addition, counties contiguous to the Central County can also be designated metropolitan, if commuting patterns indicate an economic relationship with the Central County and, if population density requirements are met. A county may also be designated an MA if it contains a Census defined Urbanized Area of 50,000 or more people and has a total MA population (including surrounding counties) of at least 100,000. If an MA, as defined above, has more than 1 million people, and if commuting patterns indicate an economic relationship with adjacent MAs, an extended metropolitan area is designated and is referred to as a Consolidated Metropolitan Statistical Area (CMSA). The component MAs that make up the CMSA are referred to as Primary Metropolitan Statistical Areas (PMSA). All other MAs in the U.S. that are not components of CMSAs are subsequently called Metropolitan Statistical Areas (MSA). In New England, towns and cities have created governmental and administrative powers rather than counties. Therefore, in New England, MAs are defined by Towns and Cities, and the MA standards are different from the County-based standards used in the rest of the U.S. In order to normalize the MA definition, the Office of Management and Budget has established New England County Metropolitan Areas (NECMA). There are over 300 Metropolitan Areas in the US. An MA is identified with a four-digit FIPS code. If the fourth digit of the FIPS code is a \"3,\" it signifies that the MA is a NECMA. If the fourth digit of the FIPS code is a \"2,\" it signifies that the MA is a CMSA.
Micropolitan Statistical Area
A Core-Based Statistical Area with at least one urban cluster that has a population of 10,000, but less than 50,000 (based on the 2000 Census). The Micropolitan Statistical Area comprises the central county or counties containing the core, plus adjacent outlying counties that have a high degree of social and economic integration with the central county as measured through commuting. As of June 6, 2003, there are 560 Micropolitan Statistical Areas (all new) in 674 counties and account for 10% of the US population. Some of the larger Metropolitan Statistical Areas are subdivided into Metropolitan Divisions. In these instances, the Metropolitan Divisions tend to mirror the “old” MSA geography. These larger Metropolitan Statistical Areas are similar in geographic composition to the “old” Consolidated Metropolitan Statistical Areas (CMSA).
Minor Civil Division
Minor Civil Divisions (MCDs) exist only in 28 states of the U.S. MCDs have legal boundaries and are known under various terms, including towns, townships, boroughs, and cities. Census Tract boundaries generally correspond to MCD boundaries, but Census Tract boundaries may cross and can include more than one MCD. In states without MCDs, the Census Bureau has created Census County Divisions (CCD). A CCD is an area created using combinations of Census Tracts. It has no legal boundaries and functions primarily for the collection and tabulation of Census statistics. There are 30,000 MCDs and 5,000 CCDs in the U.S.
MOS
In surveys, 'Measure of Size' is the count of units in a sampling frame that is used to select, usually first-stage sample units, with probability proportionate to size. In a pure epsem RDD sample, each number has an equal probability of selection. In a modified selection, a weight or MOS can be place on selection probability, thus making the chances greater of selecting a certain type of household.
Nielsen County Size is a one-digit code assigned by A.C. Nielsen.
Nielsen Media Research County Size Definitions
'A' = All counties in the largest metropolitan areas, which together account for 40 percent of U.S. households. 'B' = All counties in the next largest set of metropolitan areas, which together account for 30 percent of U.S. households. No non-metropolitan counties are large enough to qualify as A or B counties. 'C' = All counties in the next largest set of areas, including both metropolitan and non-metropolitan counties, which account for 15 percent of U.S. households. 'D' = All remaining counties.
NPA-NXX
North American phone numbers begin with the format NPA-NXX, where NPA is the three-digit Numbering Plan Area (area code) and NXX identifies the central office exchange allocated within the NPAs.
Number of Exchanges in Frame
The total number of exchanges for a selected cell, based on the defined geographic/demographic parameters and Working Bank Threshold. The sample will be generated from the set of exchanges.
Number of Interviews
The number of completed interviews required for a cell. This is also known as the quota of completes for this cell. This number must be greater than or equal to one.
Number of Reps
A replicate is a representative subset of the entire sample file, where each of these subsets is representative of the original sample file. For example, if 10 percent of your entire sample file was in California, then 10 percent of the phone number in each replicate will also be in California. The number of replicates is entered as a whole number (no decimals). Accepted ranges are one to 999. The number of replicates entered must be less than or equal to the number of pieces that will be generated.
Number of Total Households
The estimated number of total households served by the exchanges for a selected cell.
Number of Working Banks
Total number of 100-series banks that are considered working for a selected cell.
OLSO means Outside Schemi Limits. An OSLO in a telephone number appearing in a white page telephone directory without a complete address, most because the household requested that their address be omitted entirely. Donnelley imputes the FIPS and ZIP Code for that househodl, utilizing the primary community served by the NPA-NXX. When making these assignments, the FIPS Code for the community is assigned to the OSLO record, while the lowest sequence ZIP Code for that same community is assigned.
This option is provided to Genesys users who choose to remove these numbers from their sample file. Private Citizens Incorporated (PCI) is a database of respondents who do not wish to be called by market researchers or telemarketers.
Pieces to Generate
Virtual Genesys uses the following equation to calculate the number of pieces to generate: Number of Pieces = ( Number of Interviews * Sample Rate )( 100 / Expected Incidence )
Place
Place is defined as an incorporated place with an active government and with defined geographic boundaries such as a city, town, village, etc. Places may be subdivisions of MCDs. In some situations, they are the same as MCDs. In addition, the Census Bureau recognizes unincorporated places that have no defined boundaries or government. These are known as Census Designated Places (CDP). There may be a relationship between place boundaries and Census Tract boundaries, but tract and place boundaries do not necessarily correspond. There are 23,000 places in the U.S.
PRIZM Codes
The PRIZM cluster system is a social-economic coding scheme consisting of 66 cluster codes developed and maintained by Claritas. The Virtual Genesys PRIZM module consists of 66 cluster codes distributed across households for each residential exchange.
Project Date
This field captures the date the project was created. This field cannot be set or changed by the user. If the project is opened later, the creation date of the project will be displayed.
Project Description
The Description field allows for a detailed description of the project. A variety of information can be entered into this field including topic of the project, number of interviews, geography of the sample, interviewing dates, etc. Text entered automatically wraps to the next line. Pressing Enter or Return completes the Create New Project process and opens the new project. After reviewing the information presented, the user will be able to open the project by clicking OK or Enter.
Project ID
The user must supply a Project ID to create a project. The Project ID must be at least one character long. The maximum is 32 alphanumeric characters.
Project Name
Project Name is an optional text field available to capture the name of the project.
Random Digit Dialing (RDD): Using a computer and algorithms to generate a truly random, non-directory-based sample.
Replicate
A replicate is a representative subset of the entire sample file, where each of these subsets is representative of the original sample file. For example, if 10 percent of your entire sample file was in California, then 10 percent of the phone numbers in each replicate will also be in California.
The format file layout to be used during generation.
Sample Rate
Sample Rate is the number of sample pieces needed to obtain a completed screen.
Sampling Frame
Sampling frame is the listing of the accessible population from which the sample is drawn.
Screen
A screen is someone who will answer the qualifying questions, even though they may not qualify for the survey.
SMP
Genesys sample file extension is *.smp.
Starting Replicate
The Starting Replicate number default is one, and unless this is changed, the replicate number assignment will begin with one. For example, if the number of replicates specified is 10 and the starting replicate number is one, then the sample will be put in 10 replicates numbered one to 10. For another example, if the number of replicates specified is 10, but the starting replicate number is set to five, then the sample file will be put into 10 replicates, numbered five to 14. This option to change the starting replicate number is valuable when generating additional sample for a particular cell.
Compares telephone numbers against previously generated samples or a known ASCII file and removes duplicate records from the generated sample.
User-Defined Fields
User-Defined Fields (UDFs) allow users to define their own variables to add to sample files during generation.
Built on the Genesys v2.0 desktop version to support the sampling and list provision side --Listed Households (LHH) & Business -- of Marketing Systems Group business, Virtual Genesys enables any user with web access to design, manage, and generate Random Digit Dialing (RDD) samples. Additional features will include the ability to specify and generate counts for LHH or business samples, and to order and receive lists of telephone numbers 24x7.
Number of listed households a 100-series bank must contain to be considered a Working Bank.
ZIP is an acronym for Zone Improvement Plan. The U.S. Postal Service introduced ZIP codes in the early 1960s as a means of improving mail delivery. ZIP code boundaries change often and can cross city, town, township, and county boundaries, and in rare situations cross state boundaries. There are roughly 40,000 ZIP codes in the U.S. However, approximately 10,000 ZIP codes are non-delivery ZIPs consisting of Post Offices with P.O. Boxes only and businesses or office buildings with high volumes of mail. Non-delivery ZIP codes do not have any households or population associated with them. ZIP codes are five-digit numbers and occur in a range from 01001 to 99999. The first digit indicates one of 10 geographic regions of the U.S. The next two digits indicate smaller geographic regions within a State. The first three numbers combined are the Sectional Center Facility (SCF), which is a facility where mail is sorted before it is sent on to local Post Offices. The fourth and fifth digits of the ZIP code identify the local Post Office.
ZIP+4
ZIP+4 codes are a four-digit suffix to ZIP codes that allow for more detailed sorting of mail. The first two digits of the +4 code are a Section, which may be a group of streets, several city blocks, a housing development, an apartment complex, or an office building, etc. The last two digits are the Delivery Segment, which indicate a hundred block range, a side of a street, a floor of an office building, a building in an apartment complex, or a post office box, etc. There are over 25 million ZIP+4 codes in the U.S.