Listed Household (LHH) Sample

What is Listed Household Sample?

LHH sample is a telephone sample pulled from a number of different commercial consumer databases that MSG licenses. These databases contain a wealth of household level characteristics and demographics including household composition (age, gender, race/ethnicity) and income. Telephone numbers are limited to those numbers published in the white page directories.

Listed household samples can be targeted by a wide range of geography ranging from Census Block up to National geography. LHH samples can be further targeted by a number of the household demographics including age, gender, race/ethnicity, and income.

How do I get Listed Household Samples?

Listed household samples can be purchased in a variety of ways, including contacting one of our account representatives via e-mail or telephone or through our web-based real-time application Virtual GENESYS.

What do I get?

Listed household samples include telephone number, name and address along with a number of county based geographic variables including FIPS, CBSA, and DMA codes.