List Enhancement & Matching Services
GENESYS Sampling provides researchers with the highest quality Address Based, RDD, listed household, and listed business samples. But for many studies, the most appropriate sample frame is one you may already have: client lists, recent purchasers, mail responders, and other databases often provide the best sample source. Since the primary use of such lists is often not research sampling, enhancements are often needed to provide addresses, phone numbers, selection variables, and other clean-up prior to beginning data collection. GENESYS Sampling Systems provides a wide range of services to make your list a sample.
In addition, the rapid pace of change in the telecommunications environment can dramatically shorten the "shelf life" of your existing lists and samples. Households and businesses switching telecommunications providers, people re-locating, and area code splits can quickly make your list of telephone numbers and addresses obsolete.
Drawing on our in-house Business and Household databases, GENESYS Sampling Systems provides sample/list enhancement services specifically focused on the needs of researchers. Employing proprietary forward and reverse matching algorithms, GENESYS Sampling Systems can append phone numbers, names and addresses, and demographic information to both consumer and business lists. Area codes and ZIP codes can also be updated on your lists increasing their overall quality and contact rate.
To gain additional insight into the characteristics of each list record, a full range of demographic, psychographic and business classification information can also be appended.
Residential Enhancements
- Reverse Match – Append Name/Address to Telephone Numbers
- Forward Match – Append Name/Phone Number to Addresses
- Cellular Telephone Identification – flag cellular numbers contained in your list
- Do Not Call Flagging – flag numbers listed on National Do Not Call list
- Verification of Phone Numbers
- Geo-Coding Addresses – appending latitude/longitude & Census geography
- ZIP Code Appending
- Area Code Updating – update phone numbers for area code splits
- Demographic/Psychographic Appending – age, income, race/ethnicty, PRIZM clusters, etc.
- Surname Flagging – identify ethnic/racial groups via surname
Business Enhancements
- Reverse Match – Append Business Name/Address to Telephone Numbers
- Business Characteristics – append SIC/NAICS, sales volume, employee size, contact info
- Cellular Telephone Identification – flag cellular numbers contained in your list
- Geo-Coding Addresses – appending latitude/longitude & Census geography