Off-line Data Management
Marketing Systems Group is in the business of providing statistical
samples to Survey Research Organizations for the purposes of conducting
surveys, opinion polls, social science and marketing research. Statistical
Samples are generally comprised of scientifically selected lists of names,
phone numbers, addresses, and/or other contact information. At times,
information about individual / household characteristics, product usage,
and demographics are used to select sample members belonging to certain
groups. This information may be self-reported, obtained from sources in
the public record, or modeled from other data. Marketing Systems Group
respects and protects your privacy, and does not supply data to anyone
except for reputable survey research firms.
Marketing Systems
Group collects no information directly from individuals; rather, our
business is to utilize available household and business data compiled by
other companies and add value through the scientific selection of contacts
for use as survey samples. Our clients are research firms that utilize
these samples to collect information from survey participants. Other than
supplying contact information to legitimate survey research firms,
Marketing Systems Group conducts no other business that involves actions
based on individual or household level data.
Industry standards
as set forth by the Council of American Survey Research Organizations (CASRO),
The World Association of Opinion and Marketing Research Professionals, (ESOMAR),
and the Marketing Research Association (MRA) bind both Marketing Systems
Group as well as our clients to strict privacy and ethical standards.
Links to the Privacy Statements and codes of conduct for these
organizations are shown below.
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www.casro.org/privacy.cfm |
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www.casro.org/codeofstandards.cfm |
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www.mra-net.org/codes/data_collection_standards.pdf |
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ICC
ESOMAR Code Guidelines |
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Marketing Systems
Group provides sample lists to only Survey, Social Science, and Marketing
Research firms, and specifically, not to Telemarketers. |
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Reputable Survey
Research Firms: |
- Will not try to sell you anything, or request any
form of payment.
- Will not associate any sample selection information
with you or your household, other than to assess your eligibility for
the survey, or to summarize and report aggregate results.
- Will not associate any information gathered in the
survey with you or your household, other than to summarize and report
aggregate results.
- Will not forward your name, contact information, or
other information about you to their ultimate client or to any other
entity without your permission.
- Will provide you with a way to "opt-out" of
the survey if you decide not to participate.
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In addition,
Marketing Systems Group complies with all federal, state, and local laws,
pertinent industry guidelines, and restrictions enforced by various list
compilers surrounding the special use and care of sensitive information,
including, but not limited to:
- Children's Data (COPPA, others)
- Financial Information (GLB)
- Health Care Data (HIPA)
- Product Usage Information
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Where appropriate
and / or required by law, Marketing Systems Group requires its clients to
execute data use agreements, provide survey documents for pre-approval,
and take other steps as necessary to insure the confidential use of
individual and household data. |
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On-line Survey
Research |
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Marketing Systems
Group also supplies contact information for companies who wish to contact
potential survey respondents via the Internet. Marketing Systems Group
supports and complies with CASRO guidelines surrounding the use of
Internet contact information for the purposes of survey research:
The unique
characteristics of Internet research require specific considerations
regarding respondent privacy and data collection methodologies. The
general principle of the Code as it applies to Internet research is that
survey research organizations will not use unsolicited email to recruit
respondents for surveys. Specifically, Research organizations are required
to verify that individuals contacted for research by email have a
reasonable expectation that they will receive email contact for research.
Such agreement can be assumed when ALL of the following conditions exist.
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- A substantive pre-existing relationship exists
between the individuals contacted and the research organization, the
client or the list owners contracting the research (the latter being
so-identified)
- Individuals have a reasonable expectation, based on
the pre-existing relationship, that they may be contacted for research
- Individuals are offered the choice to be removed from
future email contact in each invitation; and
- The invitation list excludes all individuals who have
previously taken the appropriate and timely steps to request the list
owner to remove them.
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Also according to
the Code, research organizations are prohibited from using any subterfuge
in obtaining email addresses of potential respondents, such as collecting
email addresses from public domains, using technologies or techniques to
collect email addresses without individuals' awareness, and collecting
email addresses under the guise of some other activity. Research
organizations are prohibited from using false or misleading return email
addresses when recruiting respondents over the Internet. Further, when
receiving email lists from clients or list owners, research organizations
are required to have the client or list provider verify that individuals
listed have a reasonable expectation that they will receive email contact,
as defined above.” |
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Our Web Site:
Modern information
and communication technologies play a fundamental role in the activities
of an organization like Marketing Systems Group.
We are based in USA.
Our principal
activity is: Statistical Sampling for Survey Research Organizations Our
privacy policy covers Marketing Systems Group and its Web site:
www.m-s-g.com
Providing
Visitors with Anonymous Access
You can access our Web site home page and browse our
site without disclosing your personal data.
The services and links of our Web site
Our Web site may enable you to communicate with other
visitors or to post information to be accessed by others. When you do so,
other visitors may collect your data.
Our Web site does not include links to third party Web
service providers.
Automatic Collection of Information
In some applications, we may automatically log
individual/company data by means such as programming or we may link
information automatically logged by such means with data about specific
individuals / companies. We do so for the following purposes:
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- Technical Administration of the Web Site
- Customer Administration
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We may use cookies
to store individual/company data or we link information stored in cookies
with data about specific individuals / companies. We do so for the
following purposes: |
- Technical Administration of the Web Site
- Customer Administration
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We do not collect or
use personal data for any purpose other than that indicated above. |
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Data
Collection and Purpose Specification
We do not collect any personal data from our visitors
when they use our services. We do not collect information about our
visitors from other sources, such as public records or bodies, or private
organizations.
Children's Privacy
We do not knowingly collect personal data from children.
Disclosure and Visitor Choice
We do not disclose your data to our subsidiaries or
other organizations.
If we were to disclose your data for purposes that are different from
those indicated above, we would offer you the opportunity to consent to
disclosure.
Confidentiality / Security
We give you the option of using a secure transmission
method to send us the following types of data:
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- Identifiers (such as credit card details, Web site
password)
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We have implemented
security policies, rules and technical measures to protect the personal
data that we have under our control from: |
- Unauthorized access
- Improper use or disclosure
- Unauthorized modification
- Unlawful destruction or accidental loss
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All our employees
and data processors, who have access to, and are associated with the
processing of your data, are obliged to respect the confidentiality of our
visitors' information. We ensure that your data will not be disclosed to
State institutions and authorities except if required by law or other
regulation.
Access to
the individual/company l data we may hold about you
You can ask us whether we are keeping data about you or
your company by sending an email to (
info@m-s-g.com
).
Upon request, which you can indicate by Sending an email
( info@m-s-g.com ), we will provide
you with a readable copy of the individual/company data which we keep,
within a week. Although we may before require proof of your identity - we
will provide the information without any charge.
We allow you to challenge the data that we hold about
you and your company and, where appropriate, you may have the data:
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- Erased
- Rectified or amended
- Completed
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We do not reserve
the right to refuse to provide you with a copy of your personal data.
If you have
an inquiry or concern about our privacy policy, please contact:
Gregg Kennedy
565 Virginia Drive
Fort Washington, PA 19034
215.653.7100 phone
215.653.7115 fax
gkennedy@m-s-g.com
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