Neustar Wireless Number Portability (LNP)

Database Comes Closer to Reality

As promised in previous communications, Marketing Systems Group/GENESYS Sampling continues to monitor the latest developments in the detection of wireless phone numbers which must be identified in telephone samples to avoid potential conflict with TCPA regulations prohibiting the calling of wireless numbers utilizing automated dialing devices.

MSG/GENESYS has this week begun to evaluate test databases of cellular numbers as supplied by Neustar.  We have also started to review the user agreements that will be required to make this resource available to the research community.  While there is still work to be done, and the exact costs and distribution mechanisms are yet to be finalized, it is clear that Neustar is substantially on-track to meet their goal of providing a cellular database capability to “all companies affected by the TCPA” by early May.  Listings of wireline numbers ported to wireless, as well as wireless numbers ported to wireline are slated to be available.

The understanding as of now is that Neustar will make the database available on its website (tentatively, May 3^rd) in much the same way that the FTC makes the National Do-Not-Call files available for download.  Each end user will electronically certify their agreement to the terms and conditions of the user agreement as required by the NAPM L.L.C., the limited liability corporation charged with distribution of the data.  Much like the Do-Not-Call list, it is anticipated that end users will be required to agree to the use conditions, and pay whatever fee is specified if they want to download the database, or if they would prefer to utilize screening/flagging procedures made available by sample providers such as GENESYS. 

As soon as technically feasible, GENESYS will make wireless database screening available, joining our industry first GENESYS-CSS service, which screens samples for wireless numbers on a real-time basis, while creating the industry’s most cost-efficient samples by identifying 90% or more of the business and non-working numbers.

GENESYS will continue to monitor the rapidly changing technology and legislative environments surrounding telephone interviewing, providing industry-leading solutions as soon as they become available.