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Leadership Through Innovation

Marketing Systems Group is the leader in providing innovative products and services to the research industry.  We strive to provide the best tools and solutions to help our clients compete in the ever changing research environment. By supplying reliable, cost effective solutions we give our clients the support they need to meet and exceed the growing needs of the research industry.

Cellular Sampling - A New Approach - Rate Centers

Marketing Systems Group has refined how cellular RDD sample frames are defined by incorporating rate center geography. Using rate centers to define small area cellular RDD sample frames addresses coverage issues that exist with cellular switch based designs. A rate center delineates the local calling boundaries set by landline service providers for billing purposes. They also provide the means to map individual cellular thousand blocks to small geographies. The map below shows the rate center boundaries for the state of Delaware.

Visit the Genesys Reference Center for more information on our use of rate centers to eliminate coverage issues.