Virtual Genesys is a Windows based application that provides access to a suite of sampling solutions. Address-Based Samples and Telephone Samples, including Landline and Cellular RDD, and Listed Household samples, can be selected anytime day or night. Virtual Genesys is an intuitive real-time application and a valuable tool for today’s researcher.
Virtual Genesys provides full design capabilities including a wide variety of geographic and/or demographic targets. Sample frames can be defined by any level of geography (postal or census) from Census Block up to National. All sample requests are processed as soon as orders are placed in real-time.
New Improved Virtual Genesys
Virtual Genesys has been redesigned into a single user interface that provides access to multiple sample types – including Cellular RDD, Landline RDD, and Listed Household samples. Users can design, manage and generate different types of sample for survey research projects within a single application. A simple click switches the user between the different sample types available. The New Improved Virtual Genesys can be accessed anytime day or night to satisfy your sampling needs.
The New Virtual Genesys platform provides access to MSG’s pioneering new RDD Sample Frame: Landline Assignment Based RDD. This new frame is more comprehensive as it is based on nearly all landline telephone assignments. In addition, the new frame provides cell phone only households estimates down to the county level. The New Improved Virtual Genesys is a more granular, flexible, and robust approach to sampling.
Legacy Virtual Genesys
The Legacy Virtual Genesys platform provided a separate link and user-interface for each sample type. The traditional listed-assisted RDD frame is supported within the Legacy Virtual Genesys platform.
What is the difference between New Virtual Genesys and Legacy?
The New Virtual Genesys platform has been re-designed with a common interface providing access to multiple sample types within a single application. It also provides access to MSG’s new Landline Assignment Based RDD frame. The Legacy Virtual Genesys platform consists of individual applications for each sample type. The traditional List-Assisted RDD sample frame is available through the Legacy Virtual Genesys platform.