Products & Services

Marketing Systems Group provides a full array of sampling related products and services which are catered to the Market Research industry. The flagship product GENESYS provides a variety of different sampling solutions, including residential, business, and cellular Telephone Samples, Address Based Samples, and On-line Samples. MSG offers the only attended screening service available to the industry which improves the efficiency of telephone samples without sacrificing the integrity of the individual sample.

Marketing Systems Group offers List Enhancement and extensive Geo-Demographic services including name/address/phone appending, custom mapping, geo-coding, as well as access to demographic data from a variety of sources including the US Census Bureau. MSG has experienced researchers and statisticians on staff which can provide assistance for all steps of the research process, from the design phase to the final back-end weighting.

Sampling Methods

Marketing Systems Group offers a number of different sampling solutions such as Address-Based Samples and Telephone Samples which include RDD Landline, RDD Cellular, Listed Household, Targeted Cellular Sample and Business samples.


Geo-demographic Services

Marketing Systems Group provides a full array of geo-demographic services including geo-coding, mapping, custom geographic frame designs, demographic data and reports, Census 2010 information, and more. Requests can range from simple maps or data requests to large complex spatial data projects.


Screening Services

The research industry’s only attended screening service that accurately identifies non-working and business telephone numbers within a residential telephone sample. Our CSS service will identify dedicated and landline-ported cellular telephone numbers.


Consultation & Design

A growing number of households have cut the landline cord and are relying  entirely on cell phones for voice communications. We have developed survey sampling methods and estimation procedures to meet this challenge.


List Enhancement & Matching

Custom list enhancements including name/address append, phone append, demographic append, and geo-coding.