Marketing Systems Group creates and supports innovative market research products and services for commercial, academic and government institutions. We provide quality systems and products tailored to meet customer needs. We take great pride in assisting and enabling our clients to optimize individual research projects and maximize the efficiency of their research operations. Our commitments to ongoing product and employee development are the foundations of our success.

Marketing Systems Group views equal opportunity as an important ingredient in our continuing success. Candidates are selected for employment on the basis of qualifications for the position without consideration of sex, race, national origin, citizenship status, marital status, religion, creed, age, color, sexual orientation, gender identity, physical or mental disability, and other classifications protected by applicable law.

If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact our Human Resources at 215.653.7100.

Marketing and Communications Manager

Marketing Systems Group has an opening for a Marketing and Communications Manager. The Marketing and Communications Manager will be a hands-on, out of the box thinker responsible for deploying successful marketing campaigns from ideation through execution. The ideal candidate will possess expertise in working with multiple media and social channels to engage our clients and drive business to our door. This energetic and self-motivated person will drive brand identification and consistent messaging of who Marketing Systems Group is and how we can provide solutions to our clients and prospective clients by understanding the needs of the market and how we can deliver.

Key Responsibilities:

  • Develop and drive marketing strategies and tactics alongside other company executives and staff for new and existing products and services
  • Collaborate with sales team and other internal/external resources to develop outreach strategies for identified opportunities
  • Prepare marketing budgets and deliver marketing activities within agreed upon budget
  • Lead all areas of content generation and production across all media platforms
  • Expand and develop marketing platforms by experimenting with a variety of organic and paid acquisition channels
  • Manage and coordinate all marketing, advertising and promotional materials
  • Plan marketing and branding objectives to engage clients and prospects on social media
  • Gather and analyze customer insight; current market conditions and competitor information
  • Analyze market trends; monitor industry best practices and recommend changes to marketing campaigns as appropriate
  • Monitor, review and report on all marketing activity and results
  • Report on ROI and key performance metrics
  • Ensure brand messaging is consistent
  • Drive overall CRM and direct marketing
  • Create marketing presentations
  • Manage conference attendance schedule and logistics
  • Support channel partnership programs for technology products

Key Competencies:

  • Excellent written and verbal communication skills
  • Decision-making
  • Ability to articulate a clear vision of overall marketing strategy
  • Formal presentation skills
  • Organization and planning
  • Strategic thinking
  • Adaptability
  • Creativity
  • Web design; graphics design

Education & Expertise:

  • Business or marketing-related degree or equivalent professional qualification
  • 3 – 5 years’ experience in the role of a marketing professional
  • Experience in all aspects of developing, managing and executing marketing strategies
  • Technical marketing skills
  • Proven experience in customer and market research
  • Experience with relevant marketing tools such as Adobe suite, Sugar (or other CRM system), Mail Chimp, Google Analytics, WordPress, and Hootsuite
  • Knowledge in HTML and CSS would be a plus

Please send resume with salary requirements to:

Marketing Systems Group

755 Business Center Drive

Suite 200

Horsham, PA 19044

Fax: 215.653.7115

Marketing Systems Group is an Equal Opportunity Employer f/m/d/v