Marketing Systems Group was co-founded in the fall of 1987 by survey research professionals Dale Kulp and Gerard Holzbaur. The vision was to provide innovative products, services and information solutions designed specifically for the survey research community. That same vision is shared by the over 50 dedicated professionals employed today.
From the introduction of the Genesys RDD sample design and generation system in 1988, the PRO-T-S researchPredictive dialing system in 1996, the ARCS panel management system in 2003, and the Virtual Genesys system in use to today, we continue to invest in people and technology to extend and expand our products, services and solutions in anticipation of the needs of the research community.
Marketing Systems Group is headquartered in Horsham, PA, a suburb of Philadelphia, with a branch office in Research Triangle, NC. We are part of the AUS family of companies and together these AUS operating companies provide exceptional consulting and market research products and services to clients throughout the United States and internationally.