About Us

Marketing Systems Group was co-founded in the fall of 1987 by survey research professionals Dale Kulp and Gerard Holzbaur. The vision was to provide innovative products, services and information solutions designed specifically for the survey research community. That same vision is shared by the over 50 dedicated professionals employed today.


From the introduction of the Genesys RDD sample design and generation system in 1988, the PRO-T-S researchPredictive dialing system in 1996, the ARCS panel management system in 2003, and the Virtual Genesys system in use to today, we continue to invest in people and technology to extend and expand our products, services and solutions in anticipation of the needs of the research community.


Marketing Systems Group is headquartered in Horsham, PA, a suburb of Philadelphia, with a branch office in Research Triangle, NC. We are part of the AUS family of companies and together these AUS operating companies provide exceptional consulting and market research products and services to clients throughout the United States and internationally.

Our Mission

Marketing Systems Group was founded in 1987 with the mission to...

Provide innovative products and services to the research community, delivering quality, value and excellence in every facet of what we do.

Our Values

  • To provide the highest level of service to each and every client and appreciate the opportunity to develop a long and valued relationship
  • To not just meet but exceed expectations, for us it really is about going the extra mile
  • To listen to our clients’ needs and provide creative insights and options
  • To deliver the best and most cost effective solution possible
  • To be open, honest and respectful with our clients and our co-workers
  • To continuously seek to improve what we do and how we do it through creativity, teamwork and a passion for innovation