Panel Management

ARCS® simplifies the tasks of recruiting survey participants and survey panel management. The information you need to know about your panelists is easy to see and immediately accessible. The panel manager allows the user to identify the best consumers by allowing users to create complex, multi-relational searches of the database using stored panelist data. The panelist database contains:

  • An extensive product and brand history for each panelist
  • Tracking for individual selection criteria features or testing limitations (e.g. allergies)
  • Participation history from previous studies
  • An interface to update panelist data by way of ARCS® IVR or ARCS® Web
  • Training and orientation history
  • Demographics and psychographics