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Upcoming Events

  • May 14 Through May 17 | AAPOR/WAPOR

    Join Ashley, Trent and Raj at the 70th Annual AAPOR Conference in Hollywood, FL.

Leadership Through Innovation

Marketing Systems Group is the leader in providing innovative products and services to the research industry.  We strive to provide the best tools and solutions to help our clients compete in the ever changing research environment. By supplying reliable, cost effective solutions we give our clients the support they need to meet and exceed the growing needs of the research industry.

Suburban Sampling – A New Approach

Marketing Systems Group introduces a new way to sample metropolitan areas. Previously limited to an all or nothing approach using Census urban and rural definitions, Suburban Sampling allows researchers to more accurately define areas commonly known as “suburbs”. MSG provides three suburban classification zones based on proximity to the urban core (primary city) of each urbanized area.

Visit the GIS Reference Center for more details on how Suburban Sampling can redefine your sample area.