Request a demo and see how the innovations at Marketing Systems Group can help improve efficiency at your organization.

Latest News

Upcoming Events

  • September 30th - October 2nd, 2014 | AMA 2014

    American Marketing Association`s 2014 Annual Conference in New Orleans, LA.

  • September 29th - October 2nd, 2014 | CASRO

    The 39th Annual CASRO Conference in Denver, CO.

  • October 2nd, 2014 | Philadelphia MRA Event

    Philadelphia MRA Fall Dinner and Market Research Event 

  • October 9th - 10th, 2014 | SAPOR Conference

    2014 Annual SAPOR Conference in Raleigh, North Carolina.

  • October 15th - 17th, 2014 | QRCA 2014

    QRCA 2014 Annual Conference in New Orleans, Louisiana.

Leadership Through Innovation

Marketing Systems Group is the leader in providing innovative products and services to the research industry.  We strive to provide the best tools and solutions to help our clients compete in the ever changing research environment. By supplying reliable, cost effective solutions we give our clients the support they need to meet and exceed the growing needs of the research industry.

Suburban Sampling – A New Approach

Marketing Systems Group introduces a new way to sample metropolitan areas. Previously limited to an all or nothing approach using Census urban and rural definitions, Suburban Sampling allows researchers to more accurately define areas commonly known as “suburbs”. MSG provides three suburban classification zones based on proximity to the urban core (primary city) of each urbanized area.

Visit the GIS Reference Center for more details on how Suburban Sampling can redefine your sample area.