The research industry has been challenged in the past decade wit...
MSG has released the April 2012 ABS database...
Find out how at AAPOR 2012 May 17-20 Orlando, FL...
Marketing Systems Group is pleased to announce that Dr. Manso...
American Association For Public Opinion Research AAPOR at the JW Marriott Orlando Grande Lakes in Orlando, FL
CASRO Technology Conference at the Millennium Broadway Hotel in New York, NY
2012 Annual Marketing Research Association (MRA) Conference at the Hilton San Diego Bayfront in San Diego, CA
2012 Joint Statistical Meetings (JSM) at the San Diego Conference Center in San Diego, CA
MRA Corporate Researchers Conference (CRC) at the The Fairmont in Dallas, TX
Marketing Systems Group is the leader in providing innovative products and services to the research industry. We strive to provide the best tools and solutions to help our clients compete in the ever changing research environment. By supplying reliable, cost effective solutions we give our clients the support they need to meet and exceed the growing needs of the research industry.
Marketing Systems Group is pleased to introduce a solution that significantly reduces RDD sampling inconsistencies and inefficiencies. First, by the introduction of a pioneering methodology, we are now capable of producing counts of cell-only households for all 3,141 counties in the nation. In addition, Marketing Systems Group will soon make available a new methodology for construction of a landline RDD sampling frame that accounts for nearly all landline telephone numbers, including those offered by traditional telephone companies (ILEC) as well as cable and VoIP providers (CLEC).
The resulting frame which includes virtually all operating residential landline telephone numbers in the US, for the first time provides the number of both listed and unlisted telephone numbers in 100-series telephone banks.
Visit the Genesys Reference Center for expanded coverage of our improvements for Dual - Frame RDD Sampling Methodology.