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Upcoming Events

  • July 29, 2014 | PRO-T-S Decipher Webinar

    Learn How Beacon’s Integration with the PRO-T-S research Predictive Dialer Can Deliver Operational Efficiencies and Productivity Gains while meeting Your Cross-Platform Research Initiatives. 

  • August 2nd - 7th, 2014 | 2014 Joint Statistical Meetings

    JSM 2014 will be held at the Boston Convention and Exhibition Center in Boston, MA.

  • August 19, 2014 | R for SPSS Users Webinar

    MSG`s Trent Buskirk will be leading a webinar through the Analysis Institute: A User Friendly Introduction using RCommander and LessR.

  • September 7th - 10th, 2014 | ESOMAR Congress

    Congress 2014, hosted by ESOMAR asks "What Inspires?" in Nice, France.

  • September 17th - 19th, 2014 | Corporate Researchers Conference

    The Corporate Researchers Conference in Chicago, IL.

Leadership Through Innovation

Marketing Systems Group is the leader in providing innovative products and services to the research industry.  We strive to provide the best tools and solutions to help our clients compete in the ever changing research environment. By supplying reliable, cost effective solutions we give our clients the support they need to meet and exceed the growing needs of the research industry.

Cellular Sampling - A New Approach - Rate Centers

Marketing Systems Group has refined how cellular RDD sample frames are defined by incorporating rate center geography. Using rate centers to define small area cellular RDD sample frames addresses coverage issues that exist with cellular switch based designs. A rate center delineates the local calling boundaries set by landline service providers for billing purposes. They also provide the means to map individual cellular thousand blocks to small geographies. The map below shows the rate center boundaries for the state of Delaware.

Visit the Genesys Reference Center for more information on our use of rate centers to eliminate coverage issues.