MARKETING SYSTEMS GROUP is a provider of high tech products, services and information solutions customized for the survey, sensory and marketing research community. For more than thirty years, MSG has been investing in people and technology to meet the evolving needs of a dynamic industry. Our track record speaks for itself — a rich legacy serving the world's leading market research companies. MSG provides full service qualitative and quantitative global sampling and market research intelligence. We provide our customers quality sampling data and hard to reach respondents. MSG also offers a package of expert tools that go beyond sampling, including comprehensive list enhancement products, an innovative automated feedback and panel management platform, a state of the art predictive dialing telephony system, and a full suite of geographic information services. MSG is committed to delivering quality results for our clients — an ideal mix of know-how, experience, service, and innovation to make research easier and more responsive.

Staffed by survey researchers and innovators, we pride ourselves in creating needed solutions.

Take your sampling research to the next level with GENESYS Sampling Solutions. Research quality depends on asking the right people the right questions. GENESYS offers a multitude of sampling solutions and expert consulting to help target the best options for each project. We are the creators of the world’s first in-house, web-based sample design and generation systems, and have decades of expertise to assist you in determining your sample needs.

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Automated Feedback and Panel Management done the right way. ARCS integrates recruitment, scheduling, survey data collection, and custom reporting (using multiple touch points). It is the perfect solution for sensory research, playtest research, product evaluation, qualitative facilities, focus groups, and employee feedback. Identify and schedule participants faster and at lower cost. Regardless of what your participant engagement needs may be, ARCS has a solution for you.

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Increase Call Center results with PRO–T-S. The first Predictive Dialing System optimized for survey research, and a global leader in research seats. Improve data collection, increase interviewer productivity and completion rates, without sacrificing standards. PRO-T-S® features seamless connectivity to CATI systems, study-selectable dialing modes, and is scalable to your phone room needs. Examine the role PRO-T-S can play in your phone center now.

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